Seminar Marketing
Example 1: A law firm specializing in real estate law spends $10k's a month in marketing their firm through television and radio with decent sales conversion. By creating a seminar program that is promoted through existing marketing channels, the law firm is able to offer a 90 minute informational seminar twice a month held at strategically selected banquet venues within local markets. These 90 minute informational seminars are designed to educate customers and market the law firms services, therefore increasing sales conversion. The seminars are able to attract 80 to 100 potential clients at each event per month and achieves a 20% closing rate creating 32 to 40 new clients a month.
Example 2: An online brokerage firm spends heavily on online marketing thru websites and email, as a result the firm has acquired a long list of sales leads. While most of these sales leads are good the majority have become 'dead' as many leads show little understanding of the product. Offering a sophisticated product (online trading) the firm wants to achieve higher sales conversion and better customer retention through education of their products. By marketing to their existing sales leads the firm offers educational seminars to existing and potential clients on how to use their proprietary trading tools and technology. These seminars are offered in major domestic markets 4 to 6 times a month attracting 50 to 70 attendees at each event with a 22% close rate creating 44 to 90 new clients a month. The online brokerage is also able to attain a higher than average account deposit and increases client retention through the hosting the presentations.
What is Seminar Marketing?

Seminar Marketing is presenting your message directly to your customers at live events held in local markets. Eola Sales Consulting specializes in creating custom Seminar Marketing programs to cultivate, convert and retain your customers.

What are the benefits of Seminar Marketing?

You get your customers' attention. A professionally run seminar program can allow you to deliver your message with the full attention of your customers for hours.

Increase sales conversion. A well delivered seminar program can yield huge returns. Eola Sales Consulting strives for a 20% to 40% close rate.

Retain your customers longer. Seminars allow you and your clients to meet in person and create a more personal bond.

Train your customers on your products. Seminars are an excellent environment to train your customers on your products.

Up-Sell. Introduce your existing customers to new products and services.
Wouldn't web presentations be cheaper?

Yes, and so will your results. Web based presentations and trainings can't compare with the effectiveness of live presentations.

Is Seminar Marketing expensive?

No, if managed and executed effectively, seminar programs can yield huge returns. A full day of seminar presentations to audiences of 100+ can be negotiated for costs less than $2k a day and can yield returns in the $100k's. Eola Sales Consulting knows how to negotiate the lowest rates at strategic venues for the highest return.

What type of business are best suited for Seminar Marketing?

Companies with complex or sophisticated products or services. Financial, law & real estate are industries well suited for Seminar Marketing. Subscription services and software programs are also popular products for Seminar Marketing.

Example of Seminar Program 1 Example of Seminar Program 2
What does Eola Sales Consulting do?

Eola Sales Consulting begins by qualifying companies for Seminar Marketing by identifying two business attributes. One we evaluate a businesses' products or service to identify it's appropriateness and potential using Seminar Marketing. Two, the business needs to have cost effective marketing synergies to be able to promote the presentations. Seminar Marketing often parallels existing marketing channels (TV, mail, radio, email, etc.).

Once a business has been qualified for Seminar Marketing, Eola Sales Consulting will create a customized seminar program from beginning to end.
Eola Sales Consulting services include...
  • Identify strategic locations for presentations

  • Negotiate cost effective seminar venue contracts

  • Create effective presentations, scripts and power points
  • On site seminar management

  • Train speakers on presentation & public speaking techniques

  • Coordinate related travel arrangements

  • Media brokering for marketing
How do I learn if Seminar Marketing is right for my business?

Contact Eola Sales Consulting for a free consultation on how we can create a customized seminar program. In less than 30 minutes Eola Sales Consulting can identify if your business is a qualified candidate for Seminar Marketing.